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James 'Woodsy' Woods


Hailing from the dry slopes in Sheffield, James ‘Woodsy’ Woods’ remarkable rise to the top has been unconventional. However, despite the natural adversity of the British climate, Woodsy has firmly established himself as one of the top freestyle skiers in the world and the man to beat at the 2018 Winter Olympics.

As a 5 x British National Champion, he is widely considered to be Britain’s greatest ever skier – a unique, confident, determined, larger-than life character, Woodsy’s goal is to continue competing at the highest level on the international circuit and ultimately, win that Olympic Gold medal that cruelly eluded him in 2014 and make British sporting history.

“I’ve always been a big fan of Olympus Tough Series and I’m excited to be one of the main ambassadors to launch the new TG-5. I’ve always loved showing the world how amazing our sport is and what we are capable of, so I’m excited to work with Olympus and highlight my journey to the Winter Olympics next year.”

When he’s not skiing his other great passion is surfing. “It’s a great way to stay fit, and to work through an injury or strain that comes with skiing, and it’s great to go from one adrenalin-rush sport to another.”